We are an independent, authentic and creative brand agency
We understand that a strong sense of brand identity gives us all the ability to chase our goals with confidence. That’s where we come in. We cultivate, create and refresh brands using a purpose driven approach that will allow you to engage your customers in more meaningful ways. With a core focus on innovative design, we lead with creativity and follow through with quantifiable insights. Whether you’re starting a new business or considering rebranding, we believe that a touch of heart and a dash of logic can help you grow your business with a sense of pride.
We’ve spent the last decade and a half deconstructing and studying successful brands. Based on our research we believe the stongest brands are all distilled from two very basic elements:
Heart
All decisions are fundamentally made on an emotional level. In other words, we decide with our hearts. Truly strong design, elicits emotions that forge memories and fuel engagement in return.
Logic
We understand that with great design comes great responsibility. That’s why we weigh the outcomes of our strategies carefully and use analytical metrics to quantify success (and failure).
Meet the hearts behind the logic
Tyler Thurston
Partner / Creative Director
As a part-time professor at Georgian College, Tyler draws upon his experience teaching to help his team continue to grow and evolve in the ever-changing digital landscape, making sure the H&L team is well equipped for all types of creative problem solving.
Ashley Hazelwood
Partner / Design Consultant
A green-thumb at heart, Ashley cultivates client relationship the way she would her garden, with warmth and attention. If she’s not in front of her computer, she’s likely pruning her roses… She’ll email you in the morning.
Paige DeMone
Design Manager
Paige is the type of person who get’s trigger happy with the label maker. She’s organized, prepared and beyond chipper. All of the above makes her a great project manager. If she can’t untangle your scope of work, no one can.
Chris Quental
Illustrator + Motion Designer
Chris is a whiz-bang with a pencil and sketchbook, and he’s even sharper with the vectors! He’s a talented designer, but most days he’s inside Adobe Illustrator cooking up illustration assets for complex topics where a simple image just won’t cut it.
Caitlyn Trelford
Layout Designer
Caitlyn is a light-hearted, detail-oriented person who gets great satisfaction out of a good design challenge, including presentation cleanups, eBooks, and brochures. She loves her work and her family fiercely, and when she's not in front of a computer you can find her talking about Taylor Swift to anyone who will listen.
Christopher Tran
UX + UI Designer
Christopher likes to take things apart just to see how they work, including but not limited 3D printers and in a professional capacity, user experiences. He believes that we must first understand how users interact and engage with product before it can be improved. When he’s not prototyping, he’s playing card games, video games... basically anything that ends with games!
Matthew StLouis
Graphic + Web Designer
A resident of the beautiful and awe-inspiring British Columbia, Matthew can often be found ocean-side looking for the next big swell to surf. When not on the surfboard he’s surfing the web, looking for inspiration for his next big design! A curious designer, Matthew excels in anything he puts his mind to.
Shaima Khalid
Web Designer
With a rich history of volunteer services and non-profit work, Shaima’s skills are only matched by her kindness. With a major in Software Engineering and a diploma in Graphic Design, not only can she code your website, but she can design it too! Shaima has a passion for continuous learning and growth that helps our team continually innovate.
